Facebook isn’t just for scrolling through memes, chatting with friends, or joining random groups anymore — it’s one of the most powerful money-making platforms in the world. With over 3 billion monthly active users, Facebook has evolved into a full-fledged business ecosystem where anyone — from creators to small business owners — can earn real income.
In this blog, we’ll break down the 10 best ways to earn money from Facebook, whether you’re just starting or already running an online business. These methods are a mix of Facebook’s own monetization tools and business strategies that leverage the platform’s massive reach.
Ready? Let’s dive in.
1. Facebook Stars: Get Paid by Your Fans
If you’re creating Facebook Reels, live streams, or engaging video content, the Facebook Stars Program is an easy entry point to start earning.
Here’s how it works: fans can send you “Stars” during your videos or streams as a form of appreciation. Each star is worth $0.01, and when thousands of fans send them, it adds up quickly.
For example, if your audience sends 50,000 Stars in a month, that’s $500 directly from Facebook.
✅ Why it works: It’s simple and doesn’t require selling anything.
⚠️ Downside: You need a decent audience and consistent engagement to earn meaningful amounts.
Pro Tip: Use live sessions and thank fans by name when they send Stars — this personal touch encourages others to do the same.
2. In-Stream Ads & Reels Ads: Let Facebook Pay You for Views
If you love creating videos, Facebook’s in-stream ads and Reels ads can turn your content into a passive income stream.
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In-stream ads appear during or before your long-form videos.
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Reels ads are short ads shown on your Facebook Reels.
The more people who watch your videos, the more ad revenue you’ll generate.
Many creators earn thousands of dollars every month this way, especially if they post high-retention videos (meaning viewers watch till the end).
✅ Why it works: Facebook directly pays you for the attention your content gathers.
⚠️ Downside: You need a large and consistent audience — not ideal for total beginners.
Pro Tip: Repurpose your TikTok or YouTube Shorts as Facebook Reels to maximize reach without extra effort.
3. Performance Bonus Program: Facebook Pays for Engagement
One of Facebook’s coolest monetization tools is the Performance Bonus Program. It rewards you simply for posting engaging content — whether that’s text posts, images, or videos.
If your content performs well (likes, comments, shares), Facebook pays you a monthly bonus.
Some creators earn a few hundred dollars, while top performers can earn up to $30,000/month — yes, seriously.
✅ Why it works: It’s free, automated, and pays you directly for your creativity.
⚠️ Downside: You need consistent, high-quality content and a reasonably engaged audience.
Pro Tip: Focus on creating content that sparks conversations — Facebook loves engagement-driven posts.
4. Sell Physical Products through Facebook Shops
You don’t need a fancy e-commerce website to start selling. With Facebook Shops, you can display and sell physical products directly from your business page.
For example, authors sell signed books, fitness coaches sell workout gear, and small brands sell handmade products — all through Facebook.
You can connect your Shop to Shopify, WooCommerce, or other tools for smooth checkout and shipping integration.
✅ Why it works: It’s easy to set up and allows direct connection with your audience.
⚠️ Downside: Product delivery and logistics can cut into your profit margins.
Pro Tip: Pair your Facebook Shop with Facebook ads or Reels showcasing your products in action — storytelling sells better than plain product photos.
5. Create a Membership or Subscription Community
Imagine getting paid every month for running a private Facebook group — that’s the power of memberships.
Creators and coaches are now launching paid Facebook groups that offer premium training, mentorship, or exclusive content. For example, a business coach might charge $7/month for access to a private “DM Sales Academy” group that helps entrepreneurs close clients in Messenger.
✅ Why it works: Recurring income and a loyal, engaged community.
⚠️ Downside: If members don’t see value, they’ll cancel quickly (known as “churn”).
Pro Tip: Keep your members active with live Q&As, weekly challenges, or exclusive behind-the-scenes content.
6. Affiliate Marketing: Earn by Recommending Products
If you’re not ready to create your own products, affiliate marketing is a great option.
You simply promote other people’s products using your unique affiliate link — and earn a commission every time someone buys through it.
For example:
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Promote software you already use (like Canva, Unipro, or TubeBuddy).
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Share your favorite fashion or tech products.
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Write Facebook posts or short reviews linking to the affiliate offer.
Many affiliates earn $100 to $10,000+ monthly just from commissions.
✅ Why it works: No need to handle product creation, delivery, or support.
⚠️ Downside: Some programs (like Amazon Associates) offer low commissions — often just 2–3%.
Pro Tip: Choose affiliate programs that pay recurring commissions (like SaaS tools) — you’ll earn every month from one sale.
7. Sell Digital Courses
Online learning has exploded, and Facebook is one of the best places to promote digital courses.
For instance, a guitar teacher could upload short videos showcasing skills and include a link to their complete paid course. People who love their free tips are more likely to buy.
Platforms like Teachable, Podia, or Thinkific make hosting your course easy, while Facebook helps you find your audience.
✅ Why it works: You create once and sell forever — no physical shipping or stock needed.
⚠️ Downside: You’ll compete with cheap courses online, so building trust is crucial.
Pro Tip: Use a Facebook Group to build a community around your niche. When members see your value, they’ll gladly buy your full course.
8. Offer Freelance Services on Facebook
If you’ve got a skill — video editing, writing, marketing, design, coaching — Facebook is full of clients looking for people like you.
Join niche groups related to your skill. For example:
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Join “Entrepreneurs” groups if you’re a graphic designer.
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Join “YouTube Creators” groups if you’re a video editor.
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Join “Fitness Coaches” groups if you’re a content strategist.
Simply share your work, help others, and engage. Once people see your expertise, they’ll start messaging you for services.
✅ Why it works: Direct client access, no need for platforms like Fiverr or Upwork.
⚠️ Downside: You must be proactive and quick to respond — competition is high.
Pro Tip: Create a personal Facebook profile that looks professional — bio, banner, and pinned post should clearly show what you offer.
9. Build & Sell Software (SaaS)
This one’s more advanced but extremely powerful. If you can develop or partner with a developer, creating a SaaS (Software as a Service) product can be life-changing.
You can create simple tools that help Facebook marketers, small businesses, or creators automate tasks — like client outreach, analytics, or post scheduling.
For example, Unipro is a Facebook automation tool that helps entrepreneurs find clients and manage conversations — and it has generated hundreds of thousands of dollars in revenue.
✅ Why it works: Subscription-based model = recurring, scalable income.
⚠️ Downside: Requires upfront investment and technical expertise.
Pro Tip: Use a free Facebook group to attract potential users, offer value, and then pitch your SaaS tool as the ultimate solution.
10. Sell Coaching or Consulting Services
And finally — the #1 most profitable way to earn money from Facebook: coaching.
Whether it’s fitness, business, mindset, marketing, or relationships, people are willing to pay for personalized guidance. Facebook is full of potential clients searching for transformation and results.
Here’s how it works:
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Post relatable content that addresses your audience’s pain points.
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Engage in Facebook groups where your ideal clients hang out.
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When people comment or message you, move the conversation to Messenger — and convert them into paying clients.
Many successful coaches start charging $200–$500 per client and eventually scale to $5,000–$25,000 for high-ticket programs.
✅ Why it works: Coaching has the highest profit margin and builds long-term relationships.
⚠️ Downside: You need to earn trust — people only invest in those they believe can deliver results.
Pro Tip: Start small, gather testimonials, and scale up. One good case study can bring dozens of new clients.
Bonus Tip: Build a Facebook Group to Grow Your Audience
No matter which strategy you choose, your biggest asset will always be your audience.
And the fastest way to grow one is by creating a Facebook Group centered around your niche.
For example:
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A fitness coach might start “Busy Moms Getting Fit”.
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A marketing consultant might start “Solopreneurs Scaling with Facebook Ads”.
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A designer might start “Creative Entrepreneurs Hub”.
When you provide value for free inside your group, you’ll attract loyal followers who are ready to buy when you launch your paid offers.
How to Choose the Right Facebook Monetization Strategy
With so many options, it’s important to focus. Here’s how to choose the right ones for you:
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Beginners: Start with Stars, Reels Ads, or Affiliate Marketing.
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Intermediate creators: Try Courses, Memberships, or Services.
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Advanced business owners: Scale into Coaching or SaaS.
You don’t have to do all 10. Pick 2–3 methods, master them, and expand later.
Final Thoughts: Facebook Is Still a Goldmine in 2025
Despite what some people say, Facebook is far from dead — it’s evolving. It’s not just a social platform; it’s a full-scale business engine that rewards creativity, consistency, and connection.
The people making serious money on Facebook aren’t necessarily influencers — they’re strategic creators who understand how to mix content, community, and offers effectively.
If you want to build a sustainable online income, focus on:
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Growing your audience genuinely
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Delivering real value through your content
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Offering solutions that truly help people
Start today. Your Facebook profile, page, or group could become your digital business empire in 2025.
🔥 Quick Recap: Top 10 Ways to Earn Money on Facebook
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Facebook Stars
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In-Stream & Reels Ads
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Performance Bonus Program
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Sell Physical Products
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Membership or Subscription Groups
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Affiliate Marketing
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Sell Digital Courses
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Offer Freelance Services
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Build Software (SaaS)
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Sell Coaching & Consulting
Ready to turn your Facebook time into income?
Pick one method, stay consistent for 90 days, and watch how fast your Facebook starts paying you — not just in likes, but in real dollars. 💰